TFW Global — The Customer Journey
How one woman goes from a TikTok scroll to a confident, long-term TFW member — and everything we do at every step. · Prepared by Adam · 18 July 2026
📧 Email📱 SMS
📘 Facebook group📞 Live call
🎓 Skool🌐 Website
🤖 Eve — 24/7 AI study buddy (members)
⚙️ = automated · 👩 = human touch
What we're trying to achieve: capture every woman the girls' socials reach → welcome her into the free 28,500-member Facebook group → warm her with daily value → convert on the free Thursday call → make her first 14 paid days overwhelming-proof → keep her for years — and if she ever leaves, lovingly win her back. Every step tracked per educator at tracker.tfwchat.com.
📅 At a glance — what she receives, when
Three journeys, one rhythm. Full detail of every stage follows below.
💛 FREE LEADshe's exploring — we stay warm, never pushy
Day 0
Welcome text + email with her group link
Days 1–3
Call invite email → call-reminder text → friendly check-in
Weekly
Wednesday digest email · Thursday call-day text · 6–8 group posts
Monthly
Newsletter · one indicator curiosity post
💚 PAID MEMBERher first 14 days decide everything
Day 0
Welcome email + start-here path · meets Eve 🤖
Days 1–3
Intro celebrated by the team · booked into Tuesday's Onboarding Call
Days 7–14
Check-in emails → Thursday Office Hours + Eve for anything stuck
Weekly
Tue Onboarding Call · Thu Office Hours (Sam & Neha) · 7+ live sessions
Monthly
Newsletter · milestone celebrations
💜 CANCELLEDthe door stays open, always
Day 0
Warm cancel confirmation — what she keeps
Day 2
"The door's open" email
Day 10
A member win story like hers
Day 30
A Jemma mindset piece
Ongoing
Monthly newsletter only · still sees the group's wins
Always on, for everyone: Thursday free live call · daily briefing at tfwglobal.com/daily · Eve 🤖 24/7 for members · a real person answers every reply · hard cap: max 2 emails + 1 text per week to the free list — never spammy, always value 💛
💫 DISCOVER ongoing
What she experiences
Scrolling TikTok or Instagram, she finds Amanda, Jenn, Jemma or Corinne — a real woman trading calmly, no bros, no Lamborghinis. Curious, she taps the linktree.
What we do
⚙️ Blog SEO (2 posts/wk) + daily briefing draw search traffic. 👩 Girls post as usual — each linktree now carries HER tracked links. ⚙️ Later: IG comment "FREE" → auto-DM (P4).
🌐 Educator socials🌐 Blog & briefing SEO📘 Group is findable/public
Example — Amanda's TikTok bio → "Join our FREE women's trading community 💛" → her tracked capture link.
📊 Measured: capture-page visits per educator & platform (GA4).
✍️ CAPTURE day 0 · minute 1
What she experiences
A warm one-page invite: "Join Our Free Community". She enters name, email, phone → "Give Me Access!" → lands on the Facebook group's join screen.
What we do
⚙️ GHL creates her contact instantly, tagged with her educator + platform. She now exists in OUR world — before Facebook's. The 3-day welcome arms itself.
🌐 community.tfwglobal.com/freefbgroup
Example — Form live-verified 18 Jul: First Name · Email* · Phone* · consent · "Give Me Access!"
📊 Measured: form submits per educator · submit → group-join rate.
💌 WELCOME days 0–3
What she experiences
A friendly text with the group link the moment she signs up. Over three days, Amanda "personally" shows her the two best first moves: say hi inside, and come to Thursday's free call.
What we do
⚙️ The live FFM campaign: Day 0 SMS+Email (group link) · Day 1 Email (best way to start = the call) · Day 2 SMS (call reminder) · Day 3 Email+SMS (three easy ways in + "just hit reply"). 👩 Replies land with the team — a real person answers.
📱 SMS ×3📧 Email ×3
Real copy (live) — "Hey {{first name}}! Welcome to the Trading For Women community! Here's your link to join our FREE Facebook group…" · Email 2: "The best way to start (it's not what you think)"
📊 Measured: open/click per message · FB-link clicks (trigger links).
✅ She joins the group
Approved by Sam (join questions answered) → she's inside the 28.5K community → Stage 4 warm-up begins.
⏳ She doesn't join yet
No pressure. She stays on the weekly digest + call reminders — the door stays open, value keeps arriving. Day-3 email invites her to simply hit reply.
🔥 WARM-UP week 1 → as long as she needs
What she experiences
The group feels ALIVE: a morning mindset thought, market briefings in plain English, real women's wins celebrated, honest blog reads — and every week, a friendly nudge: "free live call Thursday, come say hi."
What we do
⚙️ Adam generates the full weekly post pack (copy+image+link). 👩 Sam approves & native-schedules in ~10 min. ⚙️ Wednesday digest email + Thursday call SMS. Rhythm: Mon call promo · Tue briefing+blog · Wed wins roundup · Thu briefing+call day · Fri blog · daily quote.
📘 6–8 posts/wk📧 Wed digest📱 Thu call SMS🌐 /daily
Example win post — "🎉 Huge congratulations to Samantha — she just passed her prop-firm challenge! This is what showing up calmly, week after week, looks like 💛 (shared with her permission)"
📊 Measured: post reach recovering · digest opens · call-link clicks. Goal: wake the sleeping 28.5K.
🌟 CONVERT any Thursday · 4:00 PM PST
What she experiences
She joins the free live call — real coaches, live trading talk, no silly questions. She sees exactly what the paid community is like. Afterwards: tfwglobal.com/join — member wins, all four coaches, every objection answered… then the $35.
What we do
👩 Girls host (rota). ⚙️ Reminder SMS that morning with tracked Zoom link. ⚙️ Welcome post + pinned links route to /join (ref-coded). ⚙️ Every arrival from her educator's world carries the credit through to Skool's "Invited By".
📞 Weekly live call🌐 /join🎓 Skool checkout
The ask, TFW-style — "No pressure, ever. When you're ready for the full experience, we're here — $35/month, cancel anytime, about $1.15 a day."
📊 Measured: call attendance → paid joins per educator per week.
✅ She joins paid Skool ($35 or $70)
→ Stage 6 onboarding starts the same day. Educator credited on the tracker scoreboard.
💛 Not yet — stays warm
She remains in the group + weekly digest loop indefinitely. No countdown timers, no fake urgency — the next Thursday call is always there. Monthly newsletter keeps the long game alive.
🚀 ONBOARD paid days 0–14 · the churn killer
What she experiences
Zero overwhelm: a clear "start here" path, a personal welcome, her introduction celebrated, her first live session invite, and a day-14 "how's it going?" check-in from a real person.
What we do
⚙️ Welcome email + "your first week" checklist — and it books her into Tuesday's New-Member Onboarding Call with Sam & Neha (today that call is announced only by same-day Skool posts — easy to miss; the email fixes that). 🤖 Day 0 she meets Eve — the "Meet Eve 💛" module in New Members – Start Here + welcome email intro: 24/7 answers, trained on every TFW lesson. 👩 Team welcomes her intro post by name (Sulyn already chases newbies — we make her job easier). ⚙️ Day-7 and day-14 check-ins point stuck questions to Thursday Office Hours + Eve; no session by day 10 → gentle nudge. Why: 50% of new members leave within 3 months — overwhelm is the #1 reason. Structure + Eve kill overwhelm.
🎓 Skool path📧 Onboarding emails📞 Onboarding Call — Tuesdays (Sam & Neha)🤖 Eve from day 0
Example day-14 email — "Two weeks in! What's clicked so far — and what's still fuzzy? Hit reply and tell me one thing — or ask Eve right now, she never sleeps 💛"
📊 Measured: 14-day activation (intro posted + 1 live session) · 90-day retention 50% → 65%.
💎 GROW & RETAIN month 1 → years
What she experiences
7+ live sessions a week, mindset coaching with Jemma, wins celebrated, friendships formed. When she's ready to level up: the A+ Indicator ($25/mo), Premium ($70/mo), and vetted tools — offered as help, never hype.
What we do
⚙️ Daily briefing + wins engine keep Skool buzzing. 🤖 Eve answers the 2am questions and links the right lessons — and her usage feeds each member's health score: members who use Eve stick, quiet + Eve-silent members get a friendly check-in BEFORE they drift toward cancelling. ⚙️ Indicator curiosity posts (monthly) + inside-Skool education → tfwglobal.com/indicator. ⚙️ Monthly newsletter. ⚙️ Milestone celebrations (member-versaries, first wins).
🎓 Daily community life📞 Office Hours — Thursdays (Sam & Neha)🤖 Eve 24/7 + health score📧 Monthly newsletter🌐 /indicator · /tools
Indicator, the TFW way — "Maria shared how the indicator helped her stop second-guessing entries. Curious? It's the tool built on the A+ system → tfwglobal.com/indicator" — curiosity, never pressure.
📊 Measured: weekly engagement rate · indicator attach rate · Premium upgrades · net member change (−12/wk → positive).
💳 Payment fails
⚙️ NEW recovery workflow (to build): friendly "card hiccup" email + SMS with 1-click update link · retry window before access pause. Most "churn" here isn't a decision — it's an expired card.
😢 She cancels
⚙️ Detected within a day (payments ledger + member scrape diff) → exit tag with tenure → Stage 8 begins after a respectful 48h pause. Confirmation email is warm: "the door's always open."
🕊️ WIN-BACK triggered · runs 30 days, then gentle forever
What she experiences
No guilt-trips. Day 2: "thank you for being with us — here's what you keep, and the door's open." Day 10: a member win story like hers. Day 30: a Jemma mindset piece. Then just the monthly newsletter — wins, inspiration, zero pressure.
What we do
⚙️ Win-back sequence (WF4 live + Skool invite sequence) fed by real wins from the scrape. ⚙️ She stays in the FREE Facebook group the whole time — every wins roundup she scrolls past is a quiet reason to return. ⚙️ Re-joins → Reactivation welcome (WF9, live) → back to Stage 6 with a "welcome home 💛".
📧 3 emails / 30 days📘 Free group keeps her close📧 Monthly newsletter
Example day-10 — "Remember Lynn? She stepped away for two months last year. This week she posted her first funded-account payout. And there's someone new you haven't met — Eve, your 24/7 study buddy trained on every TFW lesson. Whenever you're ready, your seat's still here 💛"
📊 Measured: win-backs/month (target 10+) · reactivation rate by tenure cohort.
♻️ The loop that makes this a flywheel: every win a member posts becomes tomorrow's content — celebrated in Skool → featured in the group + digest (with permission) → seen by 28,500 free members and every cancelled member still in the group → drives the next join, the next call seat, the next win-back. Value in, proof out, forever.